Being a friend and marketing co-ordinator of Isingqi saKwaNtu. I have learned that her media industry is like a new-born baby. You do whatever it takes to provide everything your baby needs.
Slowly they grow and suddenly they can roll on their tummy, and shortly thereafter becomes a toddler who starts to walk and bump into stuff. In every step yo become less needed, but you are always there to help.
A new business is the same, in the beginning SS(baby stage) you take on any client that looks your way.
You sell your business in every sentence, hoping to get clients and referrals for new business.
You lie awake at night planning, thinking and dreaming of the day your business will be successful.
You slowly employ more people to help you work in the business.Before you know it, you're making a tea , vacuuming, meeting with clients, filling, budgeting, and responding to emails all in day (teenage phase).
You recruit the best person you think your budget will allow to be a second you and life gets even busier because now you are entrepreneur and work 'on' your business.
Now you start thinking of your business continuity and succession planning to make surethat your baby can mature (adulthood). Being a business owner changes you in the same way motherhood does. It teaches you to be selfless, break limits, and respect the balance.
I love this journey and I am enjoying every single moment.

It's not how you start, it's how you finish .